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We assemble the ideal team for your project

We bring perspective

We have supported transformation processes many times and in different contexts. This allows us to question, analyze, and overcome obstacles with confidence, but also with respect. We don't improvise: we have learned to read situations and people well.

We bring expertise

Every challenge demands a different lens. That’s why we bring together a team of strategists, researchers, designers and creators who combine rigor and creativity to solve problems at the root. We design strategies that are understood and executed, always focused on generating tangible and lasting impact.

  • Adriana Roe

    In-depth research to understand and transform behaviors.

  • Maria Camino

    From purpose to market: the strategy that accelerates growth.

  • Adriana Garcia

    Leading researcher in educational innovation.

  • Alejandra Cordero

    Innovation in public health with global implementation.

  • Alessandra Conroy

    Marketing and Branding Consultant, specializing in Digital Marketing and certified by EADA Business School.

  • Alessandra Ottazzi

    Content strategies that foster community and purpose.

  • Alexandra Díaz

    Industrial Engineer from the University of Lima.

  • Alexia Cook

    Strategy, investment and well-being as pillars of sustainable growth.

  • Andrea Leon

    Businesses grow when the brand understands the consumer.

  • Claudia Namizato

    From medical practice to the strategic redesign of health services.

  • Daniella Raffo

    Innovation that connects education, government, and technology to scale transformation.

  • Diana Roig

    Transforming social policies into competitive advantages.

  • Fiorella Milla-Leon

    Architecture that translates identity into experience.

  • Francesca Ferreyros

    Transforming the kitchen into a platform for culture and innovation.

  • Mariajosé Fernández

    From MoMA to research that inspires cultural and brand innovation.

  • Winny Taboada

    Graphic designer from the Peruvian University of Applied Sciences.

  • Adriana Roe

    In-depth research to understand and transform behaviors.

  • Maria Camino

    From purpose to market: the strategy that accelerates growth.

  • Adriana Garcia

    Leading researcher in educational innovation.

  • Alejandra Cordero

    Innovation in public health with global implementation.

  • Alessandra Conroy

    Marketing and Branding Consultant, specializing in Digital Marketing and certified by EADA Business School.

  • Alessandra Ottazzi

    Content strategies that foster community and purpose.

  • Alexandra Díaz

    Industrial Engineer from the University of Lima.

  • Alexia Cook

    Strategy, investment and well-being as pillars of sustainable growth.

  • Andrea Leon

    Businesses grow when the brand understands the consumer.

  • Claudia Namizato

    From medical practice to the strategic redesign of health services.

  • Daniella Raffo

    Innovation that connects education, government, and technology to scale transformation.

  • Diana Roig

    Transforming social policies into competitive advantages.

  • Fiorella Milla-Leon

    Architecture that translates identity into experience.

  • Francesca Ferreyros

    Transforming the kitchen into a platform for culture and innovation.

  • Mariajosé Fernández

    From MoMA to research that inspires cultural and brand innovation.

  • Winny Taboada

    Graphic designer from the Peruvian University of Applied Sciences.

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    Adriana Roe

    In-depth research to understand and transform behaviors.

    Adriana Roe

    In-depth research to understand and transform behaviors.

    • Experience Design
    • Impact
    • Innovation
    • Investigation
    • 0_social

    Audiovisual communicator with a Master's degree in Innovation (IED Barcelona) and certifications in Creative Problem Solving (Buffalo University), Behavioral Design (IMEC), and LEGO Serious Play. Founder of Salsa Partners, she has led more than 50 research and innovation projects to solve business challenges through creative thinking and human behavior.

    • 0_social

    Maria Camino

    From purpose to market: the strategy that accelerates growth.

    Maria Camino

    From purpose to market: the strategy that accelerates growth.

    • Culture
    • Impact
    • Innovation
    • Strategy
    • 0_social

    A Stanford University graduate in engineering, she participated in 500 Startups (Silicon Valley) and the Labentana innovation lab (Intercorp). Founder of Salsa Partners, she has led over 100 transformation projects in Latin America. Her strength lies in turning insight into strategy and strategy into real growth, combining methodology and creativity to make things happen.

    • 0_social

    Adriana Garcia

    Leading researcher in educational innovation.

    Adriana Garcia

    Leading researcher in educational innovation.

    • Educational Design
    • Innovation
    • Investigation
    • 0_social
    Coordinator at Project Zero, Harvard Graduate School of Education, where she develops initiatives that connect research with teaching practice. She has supported educational networks and social organizations in designing meaningful learning experiences, applying design thinking and academic rigor. Her approach integrates evidence and creativity to transform knowledge into tangible educational change.
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    Alejandra Cordero

    Innovation in public health with global implementation.

    Alejandra Cordero

    Innovation in public health with global implementation.

    • Health
    • Innovation
    • Strategy
    • 0_social

    A public health physician trained at Johns Hopkins University, she currently works as a Migration Health Physician at the IOM (United Nations) in Doha. She has worked on health and migration projects in Qatar, Costa Rica, and Peru, combining a humanitarian perspective with strategic management. As co-founder of Tranvía.tech, she promotes more accessible and technology-driven healthcare models. Her approach integrates evidence, agility, and purpose to address global challenges with local impact.

    • 0_social

    Alessandra Conroy

    Marketing and Branding Consultant, specializing in Digital Marketing and certified by EADA Business School.

    Alessandra Conroy

    Marketing and Branding Consultant, specializing in Digital Marketing and certified by EADA Business School.

    • Digital Strategy
    • Engagement
    • Value Proposition
    • 0_social

    An industrial engineer specializing in marketing, with over 10 years of experience in marketing and sales. She has developed integrated campaigns and product launches for leading companies. She worked at LATAM Airlines and The Coca-Cola Company, where she participated in the business plan and execution of end-to-end 360° campaigns, achieving a 30% increase in Coca-Cola's association with food.

    • 0_social

    Alessandra Ottazzi

    Content strategies that foster community and purpose.

    Alessandra Ottazzi

    Content strategies that foster community and purpose.

    • Culture
    • Digital Strategy
    • Engagement
    • 0_social

    Digital growth consultant with two master's degrees (Complutense University and Autonomous University of Barcelona) and author published by Penguin Random House. Creator of the podcasts "Disculpen los Ovarios" and "La Mujer al Borde." She has worked with Amnesty International, Scotiabank, Niubiz, and Gender Lab, developing narratives that integrate purpose, digital strategy, and community building.

    • 0_social

    Alexandra Díaz

    Industrial Engineer from the University of Lima.

    Alexandra Díaz

    Industrial Engineer from the University of Lima.

    • Experience Design
    • Impact
    • Innovation
    • 0_social

    An industrial engineer specializing in Research, Service & Strategy Design, she is certified in Behavioral Science, Design Thinking (from IDEO U), Digital Product Management, and Strategic Foresight. Currently, she works as a Service Designer at SALSA, where she applies qualitative and quantitative methodologies to understand users, validate solutions, and generate business impact. She also serves as Head of the Innovation Lab at NXTEP, a non-profit organization that fosters the development of Peruvian talent and connects them with high-impact business roles in the technology industry.

    • 0_social

    Alexia Cook

    Strategy, investment and well-being as pillars of sustainable growth.

    Alexia Cook

    Strategy, investment and well-being as pillars of sustainable growth.

    • Business
    • Innovation
    • Strategy
    • 0_social

    An economist with an MBA from IESE Business School, she is the co-founder of Quinoa Café, a gastronomic concept that combines wellness and sustainability. She has experience in private equity, company building, and the restaurant industry. Currently, she is an advisor at Antler (Spain) and a mentor at Endeavor. She merges financial thinking with human purpose to build businesses that grow intelligently and sustainably.

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    Andrea Leon

    Businesses grow when the brand understands the consumer.

    Andrea Leon

    Businesses grow when the brand understands the consumer.

    • Business
    • Strategy
    • Value Proposition
    • 0_social
    A marketing manager and strategist with experience at Alicorp, present in more than 6 countries, and Red Bull, present in 170 markets. A specialist in B2C and B2B category growth, she is a master of comprehensive brand management and consumer engagement. She designs business strategies that move beyond simply communicating and toward taking action.
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    Claudia Namizato

    From medical practice to the strategic redesign of health services.

    Claudia Namizato

    From medical practice to the strategic redesign of health services.

    • Culture
    • Experience Design
    • Health
    • 0_social

    Gynecologist and obstetrician, Master's in Health Services Management (ESAN) and Lean Six Sigma Black Belt. She led the creation of the Obstetrics Center at Clínica San Felipe, with a focus on respectful childbirth. Member of the MINSA and ACOG immunization committees. Specialized in transforming clinical services into safe, humane, and efficient experiences.

    • 0_social

    Daniella Raffo

    Innovation that connects education, government, and technology to scale transformation.

    Daniella Raffo

    Innovation that connects education, government, and technology to scale transformation.

    • Impact
    • Innovation
    • Strategy
    • 0_social

    MBA from Stanford GSB, co-founder of Enseña Perú and former leader of the PCM digital lab that developed Gob.pe. She has fostered innovation ecosystems across government, education, and business. Her approach integrates management, technology, and purpose to achieve sustainable institutional transformations.

    • 0_social

    Diana Roig

    Transforming social policies into competitive advantages.

    Diana Roig

    Transforming social policies into competitive advantages.

    • Culture
    • Impact
    • Strategy
    • 0_social

    A lawyer from PUCP, specializing in inclusion from the University of Valencia. With experience at Backus, SKBERGE, and currently at Henderson Law Firm. She integrates diversity, sustainability, and business management with a strategic vision, transforming social policies into a real competitive advantage for organizations.

    • 0_social

    Fiorella Milla-Leon

    Architecture that translates identity into experience.

    Fiorella Milla-Leon

    Architecture that translates identity into experience.

    • Architecture
    • Culture
    • Scalable Design
    • 0_social
    CDO at GML, certified by Hilton International (Latin America & Caribbean). She has designed spaces for banking, hospitality, and corporate clients, integrating functionality and brand identity. She is a speaker at Lima Design Week and Construmat Barcelona. She specializes in creating spaces that tell stories and bring brands to life.
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    Francesca Ferreyros

    Transforming the kitchen into a platform for culture and innovation.

    Francesca Ferreyros

    Transforming the kitchen into a platform for culture and innovation.

    • Experience
    • Impact
    • Innovation
    • 0_social

    A chef trained at Le Cordon Bleu and winner of the 2023 Summum Award for Best Female Chef. She has experience at El Celler de Can Roca (Girona) and Gaggan Anand (Bangkok). She leads BAAN and Frina, culinary ventures that fuse Asian and Amazonian flavors. She specializes in applying culinary creativity to innovative sensory and brand experiences.

    • 0_social

    Mariajosé Fernández

    From MoMA to research that inspires cultural and brand innovation.

    Mariajosé Fernández

    From MoMA to research that inspires cultural and brand innovation.

    • Culture
    • Experience Design
    • Investigation
    • 0_social

    Master's degree in Strategic Design and Management from The New School (NY). Currently a researcher at Parsons School of Design, where she is preparing a book for publication. She has experience at MoMA (NYC) and Colectivo 23 (Intercorp). She explores how design and social research can drive projects with purpose and cultural significance.

    • 0_social

    Winny Taboada

    Graphic designer from the Peruvian University of Applied Sciences.

    Winny Taboada

    Graphic designer from the Peruvian University of Applied Sciences.

    • Experience
    • Impact
    • Innovation
    • 0_social

    A graphic designer with a degree from UPC, experienced in UX/UI, branding, digital marketing, and interface design. Proficient in Figma, Adobe XD, and Maze, applying research, prototyping, and usability testing to create user-centered experiences. Known for her effective communication with multidisciplinary teams and her constant motivation to grow and develop creative solutions.

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