From a global model to a hybrid, human-centered experience — designed for the local reality.

The organization needed to test whether a successful digital solution from other markets could truly fit the reality of Peruvian women in a specific segment. The goal was to validate the model before investing, understanding their digital readiness and the kind of experience that could build trust and adoption.

We designed and validated a value proposition reimagined for the Peruvian context — integrating digital innovation with in-person experiences to build credibility and early adoption.

What did we do?

  • A revealing insight helped redirect the market entry strategy just in time.
-

What did we achieve?

  • Value & Business

    We redefined the value proposition and business model, shifting toward real needs and more trusted, in-person formats.

  • Strategy

    We adapted the strategy to the local context, embracing cultural nuances, trust barriers, and consumption habits.

  • Well-being

    We validated insights that ruled out an unviable direction and opened new, more aligned paths toward women’s holistic well-being.

    Takeaway

    The future has SALSA.

    This project reminded us that innovating for women means going far beyond data — it requires understanding their moments, fears, and ambitions.

    With the organization, we turned empathy into action, designing a solution that not only works but connects — one that earns trust, fits their lives, and delivers value from the very first interaction.