- Culture
- Research
We designed an agile and meaningful onboarding journey that connects every new team member with the company’s story and brand essence — a legacy that needed to be revived as a source of pride.
From day one, each new hire no longer “joins” through an operational checklist, but through an experience that inspires purpose and belonging.
Conducted in-depth conversations with collaborators to understand how they were living ROE’s culture day to day.
Defined the key elements of a successful onboarding process — clearly connecting purpose, culture, and operations in a memorable way.
Mapped the journey and designed routes for an integrated program — seeing onboarding as a key tool to align, motivate, and connect from the start.
Redesigned the onboarding experience through validated prototypes and equipped the team to deliver it consistently and with empathy.
satisfaction with the new experience (survey average).
We created an agile, empathic, and culturally aligned onboarding program that reached 100% of the team.
We accelerated new hires’ integration, strengthening their sense of belonging from the very first day.
We equipped the onboarding team with tools and capabilities to sustain the experience over time.
We turned culture from a statement into a lived experience — tangible from day one.
We established the base to scale the program consistently and sustainably into the future.
It was powerful to see the leadership team fully committed to transforming what was once a routine administrative process into a memorable, iconic moment — a true expression of culture and purpose.
Onboarding stopped being a checklist and became the first step to spark pride, connection, and belonging from day one.
