- Experience Design
- Organizational Culture
The organization was expanding rapidly, bringing together diverse healthcare companies to amplify its impact on Peruvian families. Each company carried its own history, culture, and ways of working.
The challenge: to define a shared purpose and culture that could unite without erasing the richness of each origin — one that truly connects with everyone, inspires belonging, and allows each company to preserve its essence while becoming part of a larger identity with a greater purpose.
Supported the Culture Committee in planning the implementation roadmap
Facilitated leadership workshops to align culture and purpose through lived experiences — translating this vision into everyday actions.
We designed cultural pillars that could resonate across all companies in the group.
Listened deeply to collaborators to understand what drives them and what they need to feel part of a shared culture.
100% of the portfolio companies successfully adopted the new shared culture.
We united 14 companies under a single cultural vision, articulated around care as their shared essence.
We mobilized over 400 leaders through activation workshops that helped translate purpose into concrete action.
We reached 100% alignment of leaders with the new, collectively built purpose.
We established a common language that bridged different organizational realities through a shared sense of belonging.
We helped transform shared emotion into shared direction. Diverse teams discovered a unifying force — a culture of care for Peruvians — and turned it into a collective purpose that now guides action across every level of the organization.
What started as a cultural definition became an engine of alignment, decision-making, and growth that continues to power Pacífico Salud’s transformation today.
