- Experience Design
- Organizational Culture
We designed proof-of-concept pilots to embed the device into the medical journey and evolve its business model — demonstrating tangible benefits for insurers, healthcare providers, and employers alike.
Built strategic partnerships across the healthcare ecosystem, presenting the pilot proposal and defining each actor’s role in the PoC.
Led a strategic alignment process that combined problem definition, international benchmarking, hypothesis framing, and validation design.
Executed an in-field validation through a live care prototype — mapping key triggers in the patient journey and measuring the experience in real time.
Iterated the business model based on field learnings, refining the value proposition with evidence from each stakeholder’s perspective.
It’s like gaining a new team within your company — SALSA steps in, works by your side, and co-creates every stage of the project. It’s not a one-time service; it’s a real partnership.
Henry Barclay Velarde
CEO
We aligned the interests of key ecosystem players — insurer, provider, and employer — around a shared value proposition.
We collected real-world evidence that informed and refined the market entry strategy.
We adapted the business model to real needs and data, reducing commercial risk for the next stage.
This project proved that innovation happens where strategy meets reality — in the field, with evidence and alignment.
With the organization, we turned technology into transformation — guided by purpose and real impact.
