We redesigned the value proposition of Construye-Experto, a platform that aims to connect construction professionals through learning. The goal was to improve engagement by aligning with their motivations, contexts, and real learning needs by 2025.
We facilitated a collaborative work session to synthesize the team's know-how and lessons learned from previous studies.
We heard it firsthand.
We designed an ideal value proposition with an emotional narrative that reinforces the teacher's role as an expert, identifying levers of attraction and loyalty aligned with their digital and economic reality.
We didn't see them as a supplier, but as a partner. There was independence, trust, and strategic vision: They challenged us thoughtfully and gave us more than we asked for.
Guillermo Magan
Product Manager
We redefined the value proposition from the user's perspective, incorporating elements that strengthen the emotional and functional connection with the platform.
We discovered hidden motivations that guide design and communication decisions today.
We established a roadmap of initiatives for 2025, with a focus on acquisition, engagement, and relevant conten
We strengthened the internal understanding of the master builder's profile with a comprehensive and updated perspective.
We laid a solid foundation for designing more inclusive, motivating, and effective learning experiences.
This project connected us with a powerful, resilient, and wise community. Listening to the construction workers in their daily lives, to what they value and dream of, allowed us to redesign with greater purpose.
Today, Bilder doesn't just teach: it recognizes, dignifies, and empowers what already resides within those who build the country every day.
