- Culture
- Investigation
We redesigned your offer to connect with what users truly value, personalizing the experience according to the type of company and its real needs.
We facilitate working sessions with the internal team to synthesize the accumulated know-how and align the vision, and we go out into the field to listen directly to the key stakeholders within the EPS ecosystem.
We synthesize findings to uncover hidden opportunities and relevant tensions in the current experience.
We conducted a co-creation workshop to jointly build the new value proposition, integrating insights from the field and input from the team.
We define an ideal proposal aligned with both the needs of the users and the strategic objectives of the business.
Participation in collaborative spaces grew by 70% after the redesign of dynamics and roles.
Satisfaction with the experience (average via surveys).
Working with SALSA helped us look inward with fresh eyes. We redesigned not only processes, but also the way we collaborate, make decisions, and prepare for the future.
Director of People Management
We redefined the value proposition from a user-centric perspective, not just focusing on transactional benefits.
We discovered unmapped attributes that are key to the insured's perception of value.
We generate a more customizable experience according to the type of company, increasing commercial relevance.
We strengthened the alignment between user experience and business strategy.
We laid a clear foundation for communicating and scaling a new, differentiating service narrative.
This project reminded us that insurance is much more than just covering risks: it's about providing support.
Listening deeply and connecting the dots between what the business seeks and what people need allowed us to redesign a proposal that not only protects but also adds value from the very first contact.
