We designed a streamlined and meaningful onboarding process that connects each new employee with the brand's history and essence—a legacy that had been fading and needed to be revived as a source of pride.
Thus, from day one, each new hire ceases to be a mere operational formality and becomes an experience that inspires purpose and a sense of belonging.
We spoke in depth with collaborators to find out how they were experiencing culture in their daily lives.
We identified routes for a comprehensive program, understanding induction as a key tool to align, motivate and connect from the beginning.
We redesigned the induction program with validated prototypes and trained the onboarding team to ensure a consistent and close implementation.
We define the key elements of a successful induction, connecting purpose, culture, and operations in a clear and memorable way..
Satisfaction with the experience (average via surveys).
We created a more agile, human induction program aligned with the real culture, which was successfully implemented and 100% of the team went through.
We accelerate the integration process for new employees, strengthening their sense of belonging from day one.
We provide the onboarding team with tools and capabilities to sustain the experience over time.
We succeeded in making culture stop being just talk and become a lived experience from day one.
We established a foundation to scale the program consistently and sustainably over time.
The most moving part was seeing the entire leadership team committed to transforming what was once just a routine onboarding process into a memorable, iconic, and irreplaceable moment: a true embodiment of culture and purpose.
Onboarding ceased to be a simple to-do list and became the first step in fostering pride, building community, and generating a sense of belonging from day one.
