We designed proof-of-concept tests to integrate the device into the medical journey and adapt its business model, demonstrating concrete benefits for insurers, providers, and companies.
We established contact with strategic partners in the health ecosystem, presented the pilot proposal, and defined the participation of each actor in the Proof of Concept.
We carried out a strategic alignment process that included: problem study, international benchmarking, definition of hypotheses and design of the validation field.
We conducted a field validation through a real care prototype, identifying triggers within the patient journey and constantly measuring the experience.
We iterate the business model based on learnings from the field, adjusting value propositions according to the most relevant insights for each type of partner.
It's like having a new team at your company: SALSA comes in, works with you, and co-creates the development and design of the project. It's not a one-off service; it's genuine support.
Henry Barclay Velarde
CEO
We align the interests of different key players (insurer, provider, company) around a shared value proposition.
We collected data and validations in a real environment that allowed us to adjust the market entry strategy.
We adapt the business model based on real evidence and needs, reducing risks in the future commercial stage.
This project showed us that true innovation happens when it's tested in the field, with people, in real-world contexts. Seeing different stakeholders in the system align to co-create solutions that truly meet their needs reminded us that technology doesn't replace, but rather enhances.
We accompanied Mitsui on its journey toward that future, through listening, evidence, and possibility.
